CVCS Mission
And that’s on mission.
For this project, we sought to reduce wordiness and clarify the idea around a private school’s mission. I worked with key stakeholders (admin, teachers) and successfully sought out board approval for the new and improved mission:
“At CVCS, we equip and inspire hearts and minds to transform the world for Christ.”
The previous mission lacked punch, but contained some good ideas about how the school functioned in the community—and in the lives of students and families. To bring this out more fully, we managed to draw in the big ideas of the original mission, and work out a short, memorable tagline, too:
Equip. Inspire. Transform.