The Watermark

An art-deco Las Vegas apartment community that defies description? No longer.
Project for Zipcode Creative

The Bee’s Knees.

But balanced.
With carefully chosen 1920s jargon sprinkled throughout, the verbal brand identity was used to set off exquisite tile and symmetrical wallpaper patterns with equally intoxicating ideas.

The Watermark apartment brand concept included:

  • Brand Positioning Statement

  • Brand Attributes

  • Ideal Resident Profile - “The Connoisseur”

  • Brand Identity Statement

  • Tagline + Headlines

  • Brand Phrases/Vocabulary

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CVCS Mission